Welcome to Redefine Beauty Co! 

RBCO is a clothing brand and specially curated boutique that is on a mission. 

We believe that, "The Creator of Beauty Created You," and our mission is to Redefine the definition of Beauty that culture has tried to prescribe, and instead define it based on God's original design. 

We are committed to accomplishing this by:

- Creating custom products that are encouraging, and point others to God and His Word

- Engaging our communities in challenging conversations about identity, and internal and external beauty

- And by offering specialty and seasonal collections that help to cultivate beauty in your own life, home, and closet.


Welcome! My name is Brielle, and I am so happy that you have found your way here! 
The heartbeat of RBCO stems from the truth that the "Creator of Beauty Created You." I wholeheartedly believe that God created each and every one of us. We are all bearers of His image - all in diverse and unique forms. 

Redefine Beauty started as a blog several years ago when I was struggling through my own beliefs around beauty and personal identity. I took readers on a journey as I questioned our western culture narrative that has many of us women feeling inadequate, trapped, and like we don't fit a very specific mold. 

Fast forward to 2018 when my love for fashion would marry my passion for truth and inner beauty. Redefine Beauty Co. was born! 

You will find that our products at RBCO are made ethically, and many of them are made right here in the U.S. - some even locally! We also believe in loving and caring for others, and that is one of the reasons why we support a little boy, Visa, who lives in Cambodia. A portion of every purchase goes to support him! 

I hope you will join us on this journey, be encouraged along the way, and hopefully find some beautiful pieces that enhance the beauty that is already yours. 

xoxo, brielle