Welcome to Redefine Beauty Co. 

We are a specially curated boutique whose mission is to change the narrative that culture has assigned to beauty by redefining it based on its original design. 

You will find a celebration of surface AND soul-deep beauty here as we offer a variety of beautiful, high quality products, but also conversations and challenges that encourage us to redefine beauty in our hearts and minds while practically walking it out.

Welcome! My name is Brielle, and I am so happy that you have found your way here! The heartbeat of RBco. stems from the truth that the "Creator of Beauty Created You." I wholeheartedly believe that God created each and every one of us. We are all bearers of His image - all in diverse and unique forms. 

Redefine Beauty started as a blog several years ago when I was struggling through my own beliefs around beauty and personal identity. I took readers on a journey as I questioned our western culture narrative that has many of us women feeling inadequate, trapped, and like we don't fit a very specific mold. 

Fast forward to a couple years ago. I was looking to begin a new creative outlet and it made sense that my love for fashion would marry beautifully my passion for truth and inner beauty. Redefine Beauty Co. was born in 2018!

You will find that many of the products made at RBco. are made ethically, and many of them are made right here in the U.S. - some even locally! We also believe in loving and caring for others, and that is one of the reasons why we support a little boy, Visa, who lives in Cambodia. A portion of every purchase goes to support him! 

I hope you will join us on this journey, be encouraged along the way, and hopefully find some beautiful pieces that enhance the beauty that is already yours. 

xoxo, brielle