Welcome to Redefine Beauty Co! 

Redefine Beauty Co. is a faith-based clothing brand and specially curated boutique!

We believe that, "The Creator of Beauty Created You," and our mission is to sew seeds of truth to remind you that your worth, identity, and beauty is found in the one who created you.

At Redefine Beauty Co. you will find: 

- Modern, effortless, and timeless apparel
- Custom products designed to encourage

- Body and home products made with high quality, organic materials 
- Apparel and gifts for toddlers and youth
- Books, devotionals, gifts, shoes, accessories
- And so much more! 
Shop online 24/7 or visit our storefront location in Mount Joy, PA! 



My name is Brielle, and I am so happy that you have found your way here! 

The heartbeat of RBCO stems from the truth that the "Creator of Beauty Created You." I wholeheartedly believe God created each and every one of us.
We are all bearers of His image - all in diverse and unique forms. (Genesis 1:27)

Redefine Beauty started as a blog several years ago when I was struggling through my own beliefs around beauty and personal identity. I questioned our western culture and the narrative that has many of us women feeling inadequate, trapped, and like we don't fit a very specific mold. 

In 2018 my love for fashion would intertwine with my passion for truth and Redefine Beauty Co. was born! 

You will find that our products at RBCO are made ethically, and many of them are made right here in the U.S. - some even locally! We also believe in loving and caring for others, and that is one of the reasons why we support a little boy, Visa, who lives in Cambodia. A portion of every purchase goes to support him! 

I hope you will join us on this journey, be encouraged along the way, and hopefully find some beautiful pieces that enhance the beauty that is already yours. 

xoxo, brielle