About Redefine Beauty Co.


Welcome to Redefine Beauty Co. 

A specially curated boutique that features beautiful, high quality pieces that help to enhance the beauty in your life!

My name is Brielle, and I am so happy that you have stumbled upon my little shop! The heartbeat of RBco. stems from the truth that the "Creator of Beauty Created You." I wholeheartedly believe that God created each and every one of us, and that we are all bearers of His image - all in diverse and unique forms. 

But let's be honest. There is a war on beauty, a war on your uniqueness, and a war over your mind that says you aren't good or beautiful enough. The media is saturated with "ideals" that our culture determines and leaves us feeling "not enough" when we don't fit the mold. 

RBco. is a boutique that goes much deeper than just the fun of clothes, shoes, and accessories. You will find honest and real talks about beauty here. You will find celebration in our differences, our uniqueness, our scars, and our journey's.  You will find that many of the products made at RBco. are made ethically, and many of them are made right here in the U.S. - some even locally! You will also find that we believe in loving and caring for others, and that is one of the reasons why we support a little boy, Visa, who lives in Cambodia. 

We believe in being the "boots on the ground," helping to wage the war on what beauty truly is and what it isn't. 

I hope you will join us on this journey, be encouraged along the way, and hopefully find some beautiful pieces that enhance the beauty that is already yours. 

xoxo, brielle